SVPER

Summary

This is a passion project of my husband and me and something we worked on, on the side. My role was to focus on the growth and think about discoverability and driving new customers to the app.

We did a lot of initial testing and the idea started from a major pain point that we had as cyclists but also from interviews with a lot of people that were passionate about the space. We tested the idea by running paid ads and then had a beta signup list that we keep running. The goal was to also drive as much organic signups as possible.

The content of these pages was initially done manually, with the idea of having it done automatically in the future using the SVPER app.